Coke Zero’s Out on Coke Zero Trademark

Coke Zero’s Out on Coke Zero Trademark Sometimes, even a Fortune 100 company can get in trouble over a trademark protection. Coca Cola’s fastest growing brand is its sugar-free Coke Zero, filing some filed 17 trademark registrations over the years to protect the name. But the Dr. Pepper-Snapple Group contested the registrations, claiming the word…

Protecting Product Packaging And Product Configuration

Marcus S. Harris Law Journal Newsletters ​Marcus Harris authors article on registering and protecting product packaging trademarks. The article explains trade dress and ways to determine if particular packaging can be protected. Marcus also explains strategies to increase the likelihood of a successful trade dress registration and protection. To read the full article, click here.

Open Source “Piggybacking”

In a previous post, we described a lawsuit filed by Rosetta Stone against competitors for “piggybacking” Rosetta Stone’s trademarks in an attempt to divert website traffic.  CNet columnist Matt Asay analogizes this situation to an open source problem here. The open source software development culture thrives on access and sharing of oftentimes copyrightable source code. …